I was perusing the last-minute-purchase items while in line at Walgreens and was struck speechless by THIS:
Yes, apparently Cheetos flavored lip balm does exist.
And I would really like to have witnessed Frito-Lay’s “brand expansion” meeting when it was decided that lip balm would be their new venture. Hell, if it tastes good, why wouldn’t the kids want to smear it on their faces?
Maybe they thought that if the Cheetos aroma sat a mere inch away from your nose, you wouldn’t be able to resist running out and buying a fresh bag. Or maybe they thought it was cheaper and easier to make than Eau de Cheeto.
But whatever they were thinking, the truth of the matter is that the thought of a greasy, cheese-tasting salve makes me a little … ill.
So, the moral of the story is: there is such a thing as getting too far away from your original brand. Just because you rock at making snack foods, there’s absolutely no reason you should also try to rock at health and beauty aids.